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 Buyer/Sellers
Tips
SELLING YOUR HOME
It’s a fact…the basic rules of marketing drive home sales as
well as: Price, Positioning and Awareness. My market
knowledge, transactional expertise, and experience in real
world marketing techniques will get your house sold for top
dollar, in the shortest time possible.
Step One: Ask for the Right Price!
You must be in accordance with the market, and a
knowledgeable agent will always help you reach a range that
reflects the current fair market value. Through proprietary
technology and training, a knowledgeable agent will provide
his/her clients with the most accurate Competitive Market
Analyses. This information will ensure that their clients
are getting the most for their property, while
simultaneously driving qualified buyers to their front door.
Step Two: Position your home to sell!
You must position your home to sell. First, your agent will
advise you on how to ready your home for sale. They will
show you the steps to make your home look its best. Then the
agent will create marketing pieces that tell prospective
buyers the “story” of your home. With painstaking care, they
should lay out the attributes of your home.
Step Three: Create Maximum Awareness
Due to the changing environment as a result of the Internet
the agent will:
1. Develop
a specific overall Marketing Plan for your home based upon
the target audience, timeframe, and season.
2. Focusing
on your Internet Visibility for the scores of people who now
use the web as their primary tool in researching properties.
3. Market
aggressively to other agents. Our fellow Realtors are
responsible for 80% of the homes sold in this area. Make
sure to use the full power of Ryan Scott Realty to have your
home cut through the clutter.
4. Support
all these efforts with smart and targeted advertising and
“on-the-ground” techniques like open houses, broker's open
houses, flyers, newspaper ads, etc.
Never stop marketing until your home is SOLD.
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