“Men Of Ruff Riders” will be on display at
located at 2440 Wilton Drive
(across from Rosie’s Bar & Grill) on Friday, April 15 from to
As a special—and tasty treat, each of the hot models from the
shoot will be in attendance.So what exactly
makes someone a “Man Of Ruff Riders”?We
caught up with CEO Dave Vincent to talk about just that.Also, find out what’s in store for the future of the RR
Photographer Dennis Dean is
displaying the “Men Of Ruff Riders” at his Gallery. What do you
think about the photos?
From day one I have been impressed
with Dennis' work. He has a great talent to pull the inner
beauty from a model and, at the same time, produce the 'RUFF'
enough image we are always looking for.
How would you describe the Ruff
Riders brand/style for anyone who has not heard of it?
We have created a brand that showcases
a universal appeal; it can dress you down or you can dress it
does it mean to be a “Man of Ruff Riders”?
We have been all over the map,
however, our 'MEN OF RUFF RIDERS' share a few standard
qualities: sexy, masculine, self-assured and cool.
How have things changed in the
company since you took over as CEO?
Many people ask why RUFF RIDERS closed
its store in Fort Lauderdale.
It was because when i took over I wanted to devote time to brand
recognition and broadening our demographic. I've spent a lot if
time carefully forming partnerships across the country. As a
result, RUFF RIDERS has relaunched in Provincetown and now
has partners in Atlanta,
and Chicago, with more locations on the way.
Who/what are the biggest influences
for the Ruff Riders trends?
It's a tough call to narrow it down.
We test the markets, we take the feedback and hit the think
tank. It's all about trying to bring something new, exciting,
and fresh, but that's the challenge but that's the reward.
If you could dress one celebrity in
the Ruff Riders brand, who would it be and why?
James Bond. He's got the sexy, the
cool, the masculine - he's just missing the RUFF
What are some of the designs we can
look forward to seeing in the future?
Less of the same and more of what
makes us special. We're always thinking. Keep your eye on us.